Byte Night 2009 choose Wilson Miller Group to warm-up participants
Byte Night is the IT industry's annual sleep out in support of Action for Children, one of the UK's largest children's charities supporting over 178,000 children, young people and their families. Each year hundreds of individuals and teams from the technology and IT industries spend a night exposed to the elements in a bid to raise sponsorship and awareness of Action for Children's work. In recent years, the event has grown to extraordinary heights, attracting 400 sleepers and raising over £400,000 in 2008 alone.
As the officially appointed marketing agency, Wilson Miller will also be responsible for the creation of all pre-event marketing activities including the event website, advertising, eDM’s and printed communications.
Andrew Miller commented, ‘As a technology marketing agency, this is an unusual and exciting challenge for us and we are honoured to be part of such a worthwhile charity event involving some of the world’s leading IT companies.’
